“To every man there comes in his lifetime a special moment when he is figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to him and fitted to his talents.  What a tragedy if that moment finds him unprepared or unqualified for that which could have been his FINEST HOUR.” –Winston Churchill

-This quote is a reflection of who we are as athletes and what we believe as a company.  Like you, we are athletes grinding it out in the trenches every day, striving to be better than the last time we left it all out on the competition floor.

FHA represents athletes who sacrifice day in and day out for that one meet, one game, one competition. The day you’ve been training for, you’ve done nothing but eat, drink, and sleep it….  it’s finally here and you’ve been called upon to be your absolute best… that day will come, when it does…will you be ready??

Whether your training to run your first 5k or to step onto the stage at Mr. Olympia, you are an athlete and you are training to be your best.

As athletes we know what it is like to win and lose.  We also know there is much more to being the best than just being the one with the most talent.  We cater to the athlete who refuses to give up, refuses to settle and knows that hard work and will power will always prevail on the battle field.  So whether you’re a Runner, Fighter, Bodybuilder, CrossFitter, Power Lifter, Football, Tennis or Soccer player.  We are representing your efforts while you put in the work!